Opportunity

Over the course of a decade and a half, Somerset Entertainment has established itself as an international leader in creating and distributing specialty music and multimedia products for sales environments not typically associated with music—Bed, Bath & Beyond, Costco, as well as drug and gift stores. Preparing to launch its first titles in a new product line based on the ideas of relaxation, well-being, and restoration, Somerset wanted to take its theme beyond text and musical content, and create a series that had the same qualities of exclusivity and pampering as a visit to a spa. The package had to be an experience in itself, one that was tactile, luxurious, seductive. Somerset turned to the packaging therapists at Tri-Plex for a consultation and treatment.

Solution

Tri-Plex’s hardcover T-Book package format proved the perfect medium to deliver all the ingredients of Somerset’s healing blend. The full-color text pages are on a smooth but uncoated stock, allowing users to make their stress-free journal entries—of their dreams and meditations—in the company of Somerset’s sumptuous imagery, massage instructions, techniques for quieting the mind, and recipes (with facial steams and bath oils) for a spa at home. The text is sewn-bound (not stapled) to stand up to repeated use, and the CD comes on a clear tray inside the front cover. The eminent customizability of the T-Book is reflected in the covers, which are quilted and wrapped in a raw-silk-style fabric for a distinctive sensory impression at retail and at home.

Result

Already a bestseller for Somerset at Bed, Bath & Beyond in its first few weeks on the racks, the Avalon Spa series has also just won a Gold Award from the New Jersey Packaging Executives Club, a statewide organization composed of members from the pharma, cosmetic, and health and beauty industries, in their Package of the Year competition.

Is your product line crying out for the soothing effect of sales and the glow of the admiration of your peers? Book a session with Tri-Plex.