Opportunity

Somerset Entertainment had come up with a recipe for a new product line, pairing the tastes of different international cuisines with corresponding sounds in Music & Cuisine, a series of cookbook and CD sets that would guide reader-listeners through recipes for all the courses of a themed dinner party and provide the background music as well. But who would package this tasteful product line? They asked Tri-Plex to cater.

Solution

From soup to nuts, materials and construction were chosen not only to look good but to invite interaction and be user-friendly during the cooking process. A hardcover outer shell conveys a high perceived value at retail and provides a dynamic backdrop for Somerset’s fun, eye-catching graphics. The CD is safely secured inside the front cover via a printed built-in sleeve. The text section is designed for ease of use in the kitchen through tabbed divider pages and a wire layflat binding. Tri-Plex manufactured and assembled all components, delivering shrink-wrapped, ready-for-retail units and a delicious done-in-one purchasing experience for Somerset.

Result

The first four entrees in the series—France, Greece, Italy, and Mexico—have been consistent best-sellers, leading to the introduction of the newest title, Manhattan, your guide to throwing the ultimate chic and fun cocktail party. And watch the skies next winter, as Somerset (and Santa) brings Christmas to the marketplace, with all the holiday recipes and tunes you’ll need to make your holiday party an affair to remember!

Put your next product in a package to remember with Tri-Plex.